About me

Hi I'm Christabel. I work fractionally with retail ecommerce startups to bring commercial experience and strategic planning. With a career spanning over 20 years, I have extensive experience of scaling ecommerce retailers in grocery and home goods product sectors. My career has seen me launch new ventures and deliver improvement and transformation for several large retailers and high growth digital startups including House of Fraser, Swoon, Cult Furniture and Farmdrop. I bring an insightful fresh approach to help you effectively build your business for the next stage of growth by aligning retail concept, product, merchandising and supply chain strategy . My expertise applies intuition, a sharp strategic eye, and a data-driven analytical approach to build winning processes and tools.

It is rare to find the breadth and depth of my skills and experience in the retail sector, and I'm keen to apply them to support your business.

I connect product merchandising and category planning, inventory strategy, to your marketing funnel, customer insights and supply chain to enable and support your business goals. I build bespoke models and planning tools for your needs that are simple, cost effective and intuitive to use. If you want support on strategy, I can help you to analyse and develop plans for product launches, range strategy, inventory control and merchandising, supply chain operations and customer acquisition.

If any of these sound close to your needs, get in touch. Whatever your requirement, I'd love to hear from you.