Strategic Review
I can offer a strategic insight to your business, analysing what customers like and what could be improved - from product offer to checkout. Understand your average basket size and contents, or see how many of your customers come back, and what you can do to improve it. Have you got the right product mix, and is the pricing architecture matched to this? What is your promotional strategy, and does this into your CRM?
I will look across your whole ecommerce function and review what is good and what could be better. Once identified, I will work with you to implement the findings.
Customer Acquisition Strategy
Acquiring and retaining customers can be difficult, and you don't want to spend too much to acquire them. Making the Customer Acquisition Cost as low as possible requires you to match the products you're selling to your target audience. It needs the customer journey to be perfect - across product, pricing, brand, flow, checkout and delivery.
I will look across the whole customer journey to make sure you spend the right money on the right channels at the right time. I will work with you to develop a Customer Acquisition strategy which develops customer growth to fit the business need.
KPI Structure
Defining the right Key Performance Indicators is critical to telling you how well your business is performing. They help you measure trends, establish benchmarks, and drive improvement in areas that need support. In addition, they form the incentives for your team to push your business further.
I can work with you to set a KPI structure which enhances performance, identifies problems and helps you gain a comprehensive and fast insight to every part of your operation.