Product Strategy, Merchandising & Demand Planning

Range Planning & Category Management

A Range Plan is a centralised tool to plan and track visibility on your entire product range, across both existing and new products. Plan, categorise and attribute your products in the best way to analyse performance trends, track product margins, delivery costs, and your selling price architecture.

I build bespoke demand planning and re-ordering tools to optimise In Stock availability, reduce stock costs and control tighter inventory across your supply chain. From slow moving high value furniture to fast moving and high expiry food, I work with the levers of product life cycle, production lead times and customer purchasing patterns to make ordering simpler and more intuitive.

You need to make sure that your suppliers are performing to the top of their game, so you can perform to the top of yours. Supplier Management looks at all aspects of your suppliers, such as their size, reliability, margin and risk, assesses their performance, and establishes whether you need to expand or develop what you have.

I can help you understand the effect of your supplier base, derisk their impact on your business, and renegotiate your contracts to drive more profitability.

Plan out your product margins and P&L budget waterfall right down to operational costs, both holistically and per order basis to plan your business growth and profitability journey.

I provide clear tracking and measurement of these to help provide clarity on your operation, cost to serve and customer growth and basket economics.

I can provide financial comparison between in-house and 3PL fulfilment.

Make sure your warehouse has more of the products that sell, and fewer of the ones that don't. Plan your discounting and offers to clear bad stock, forecasting the impact this will have on sales. 

I will work with you to understand product performance, and how to optimise sales and inventory holding, as well as set the right promotional strategy to optimise your product portfolio. 

Bring product closer to customers 

Connecting your product range assortment to the demands of your customer base at the right time is essential. I plan the assortment & promotional strategy to drive frequency and retention, purchase value and effective customer aquisition.

I can align your product strategy with desired purchasing behaviour (frequency, size of basket) and desired customer base development (Marketing channels, Sales and CRM).