I bring commercial operations strategy & product planning expertise to ecommerce startups to enable rapid and robust growth.

A Fractional E-Commerce Leader in Product, Merchandising, Financial planning and Operations.  I work with Founders to operationally plan and support start up and scale ups.

Over the last decade, I have built and scaled best-in-class product and inventory strategy working to optimise operations in grocery, homewares and lifestyle retailers, optimising commercial & operations across product, inventory, merchandising and operations.


O
ver the last decade, I have built and scaled best-in-class product and inventory strategy working to optimise operations in grocery, homewares and lifestyle retailers, optimising commercial & operations across product, inventory, merchandising and operations. My 20+ year experience spans across buying, merchandising, demand and supply planning, operational planning in homewares, grocery and lifestyle categories for large retailers, and in the last few years for
series funded e-commerce startup/scale ups.

I work with pre seed and early-mid stage retail startups to develop or refine operational business models & workflows, product strategy and to enable robust commercial and financial planning and make business growth and commercial goals achievable and understood.

i bring experience of understanding the growth phases of start ups, a deep knowledge of the e-commerce retail landscape, and sharp analytical process driven thinking.

How I can help you unlock potential in your business

➡️ Improve your product strategy

➡️ Accurately forecast demand

➡️ Optimise products for acquisition and conversion

➡️ Make your supply chain operations efficient

➡️ Get rid of slow-moving products

➡️ Make your ordering and inventory work efficiently

➡️ Develop and structure your supplier base

➡️ Align your product, sales and marketing strategies


Find Out More

How I work

Let's have a chat to understand where your business is at, what your goals are and how I can help.

Flexibly

You can work with me on a bespoke project basis, or fractional part time freelancing to plug into your business, whatever works best for your situation.

Smartly & Transparently

I will send an outline and proposal of work with clear deliverables within an estimated timeframe.


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Recommendations

Christabel has the most incredible ability to adapt to any situation with fantastic analytical and problem solving skillsAndrew Jeeves, Experienced Buying Professional 


 I have had the pleasure of working with Christabel at two companies: Farmdrop and Motatos...

...Not only is Christabel a logistics powerhouse and a brilliant manager, she also trusts the expertise of the team around her.

Her launch of Motatos into the UK market was hard graft, and Christabel didn’t shy away from the realities of food retail - driving sales and building out a brilliant range for price savvy UK customers to shop from.
Sarah Lakos, Content Strategist & Copywriter

I had the privilege of working closely with Christabel at Motatos, and I wholeheartedly recommend her as an outstanding leader. She consistently demonstrated a hands-on approach, eagerly diving into problem-solving and offering invaluable analytical insights that greatly benefited our team. Her strategic vision and execution were instrumental in achieving remarkable results. Christabel is not only a highly effective professional but also a delightful person to work with, making her an asset to any organisation.Milan Fabian, Merchandise Manager

I highly recommend Christabel Biella to anyone seeking a dedicated, results-driven, and collaborative professional. She is an outstanding colleague and an asset to any organization

Joe Thornewill, HR Director/COO

I had the pleasure of working closely with Christabel... and I can confidently say that she is an exceptional professional. Christabel's dedication to her work is truly remarkable. She consistently goes above and beyond to deliver outstanding results, and her attention to detail is second to none...Her problem-solving abilities and strategic thinking have been instrumental in achieving our team's goals.Christabel is a very compassionate leader with a unique business focus, and with an amazing ability to get things done!I really appreciated your never-ending drive for improvements and challenging the status quo, your generosity in knowledge sharing, and your always offering a helping hand and an enormous commitmentAnna Holmqvist, Chief People Officer, Matsmart-Motatos

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