You bring the vision.

I build the commercial engine that makes it sustainable.

Fractional COO support for consumer brands, designing product portfolios, commercial models and operations that make growth profitable.

20+ years across grocery, home, furniture and multi-category consumer brands.

Fractional. Hands-on. Operator-led.

Book a free discovery call

What I do

I help founders build the commercial and operational framework that makes scaling sustainable - with the product portfolio at the core.

I work across product, pricing, inventory and operations - wherever structure is needed most.

This means:

• Product portfolio design that drives margin and behaviour

• Commercial and financial modelling grounded in real customer demand

• Forecasting built for cash flow, not vanity metrics

• Systems that support clear decision-making and execution

Commercial strategy that delivers profit

A clear path from ambition to profitable, predictable growth.

Turn your ambition into growth

Your vision, supported by a product-led commercial framework and operational structure that scales.

Fractional expert, full time results

Have a senior commercial and product leader on your team - without the cost of a full-time hire.

Product range and portfolio strategy

I design ranges that sell, not just sit in stock.

Explore product portfolio strategy —>

Testimonials

“Christabel combines deep retail and consumer brand expertise with the operational structure to turn vision into reality — the partner every founder needs to close critical gaps and accelerate growth.”

— James Haycock, Founder, BRiMM

“We hired Christabel to help us with our financial forecasting and profit margins, and she’s been an absolute lifesaver. She works with impressive efficiency and is truly a spreadsheet wizard. Thorough, detail-oriented, and highly attentive, she has a real talent for making sense of the numbers. I can’t recommend her highly enough!”

— Philippine Mignot, Founder, Tierra Viva

“Christabel’s commercial and financial acumen and supportive manner enabled us to go from "scrambling" to informed planning and execution. She was key to growing in a thoughtful and informed manner.”