Scaling Should Strengthen Your Business.
Not Quietly Erode It.
Commercial structure for scaling consumer brands navigating margin pressure, channel complexity and working capital risk.
Because growth magnifies structure. It doesn’t fix it.
Where Commercial Structure Breaks
Revenue growth is not the same as commercial strength.
As brands scale, complexity compounds:
More SKUs
More channels
More working capital exposure
More investor scrutiny
Without disciplined product architecture and contribution focus, growth becomes fragile.
That’s where I focus my work.
Companies I’ve worked with
What I do
Commercial Structure
Strengthening contribution, channel discipline and margin protection.
Product Portfolio Architecture
Engineering product portfolios that protect cash and accelerate sell-through.
Channel & Pricing Discipline
Ensuring wholesale and direct-to-consumer growth supports profitability.
Working Capital & Forecasting
Bringing clarity to stock turn, cash exposure and investor readiness.
How I work
How Engagement Works
I begin with a Commercial Health Check - a structured diagnostic of contribution, product architecture and working capital exposure.
From there, I embed as your commercial partner - reinforcing structure where financial risk concentrates.
Testimonials
Trusted by Scaling Consumer Brands
“Christabel combines deep retail with the operational discipline to close critical commercial gaps and accelerate growth.”
James Haycock, Founder, BRiMM
“Christabel brought clarity to our forecasting and margin structure. Her commercial discipline transformed how we plan and execute.”
Philippine Mignot, Founder, Tierra Viva
“Christabel’s commercial and financial expertise moved us from reactive decision-making to structured, informed growth.”
Lori Smyth, Founder, Tulip Shades