You bring the vision.
I build the commercial engine that makes it sustainable.
Fractional COO support for consumer brands, designing product portfolios, commercial models and operations that make growth profitable.
20+ years across grocery, home, furniture and multi-category consumer brands.
Fractional. Hands-on. Operator-led.
What I do
I help consumer brands scale profitably by building the product portfolios, commercial models and operating structures that growth depends on.
I work across product, pricing, inventory and operations - wherever structure is needed most.
This means:
• Winning product ranges that drive more revenue, margin and customer spend
• Clear commercial and financial plans grounded in real demand and true costs
• Forecasting built for cash flow so you can see your true cash needs and runway
• Systems that support clear decision-making and operational execution
Commercial strategy that delivers profit
A clear path from ambition to profitable, predictable growth.
Turn your ambition into growth
Your vision, supported by a product-led commercial framework and grounded operational structure that scales.
Fractional expert, full time results
Have a strategic commercial, operational product leader to partner with you - without the cost of a full-time hire.
Product range and portfolio strategy
I design ranges that sell, not just sit in stock.
Testimonials
“Christabel combines deep retail and consumer brand expertise with the operational structure to turn vision into reality — the partner every founder needs to close critical gaps and accelerate growth.”
— James Haycock, Founder, BRiMM
“We hired Christabel to help us with our financial forecasting and profit margins, and she’s been an absolute lifesaver. She works with impressive efficiency and is truly a spreadsheet wizard. Thorough, detail-oriented, and highly attentive, she has a real talent for making sense of the numbers. I can’t recommend her highly enough!”
— Philippine Mignot, Founder, Tierra Viva
“Christabel’s commercial and financial acumen and supportive manner enabled us to go from "scrambling" to informed planning and execution. She was key to growing in a thoughtful and informed manner.”
Lori Smyth, Founder, Tulip Shades
How I work
Practical, structured and tailored to your stage of growth.
I start by diagnosing what’s working and what’s holding you back - then we build the right structure to move forward.
